Thinking it's not worth the time to make videos
This is post #4 in my series on inner critics and videos. Start here with the overview post.
The inner critic is a sneaky one - it’ll make you think your videos aren’t good enough. Then, it gives you the handy excuses that you don’t even have the time to make these videos and they’re not worth it anyway.
So, it says, you’re better off moving on and doing something the inner critic approves of, like pulling the covers back over your head or binge-watching a cozy movie. Yes, those are weirdly specific situations. No, it’s better if you don’t ask!😉
Our inner critics are at a whole other level! They’ve been doing this for years without interruption and have gotten very strong and persuasive.
Let me set the record straight - it’s always worth the time to communicate about the things you’re doing or products/services you have. That’s because telepathy doesn’t exist (yet)! No one automatically knows what you are working on - you have to tell them.
One great way to spread the word is through video.
💡Why are videos important?
Lucky for you, I already made a video on this topic so enjoy!
TL;DW (too long, didn’t watch) - there are tons of great stats that show how amazing videos are for your business:
By the end of 2022, it’s estimated online videos will make up more than 82% of all consumer internet traffic. (Source: Cisco)
78% of marketers confirm that video directly helped improve sales. (Source: Wyzowl)
This is especially relevant if you’re a B2B company: 59% of executives say they would rather watch a video than read text. (Source: Wordstream)
⚖️ Ok, I’m biased about video now, but hear me out…
I didn’t always love videos. Making them seemed daunting and scary. However, that was just a story my Bogart was telling me.
Once I tore down those mental obstacles and hesitations, I started seeing amazing results from videos with less effort than writing a blog post (blog posts take me quite a while to write and sourcing all these informative memes don’t just happen!). Lots of other people also show that making videos have been helpful for them and their businesses.
The visual medium of videos takes everything up a notch and compliments words so well. Think about how much time you’d need to explain how a soda tastes. With a video, you can express that tactile feeling quickly.
📽️Videos are just one part of your process
The belief that you don’t have enough time to create videos or that the effort isn’t worth it simply isn’t true. Think about how much time you spent taking a product or service from the idea phase to development, testing, launching, and promoting it. That’s a lot of time!
Making video will take a fraction of that time, but can be hugely helpful to your promotions and sales. In fact, according to Unbounce, adding a video to your landing page can boost your conversion rate by up to 80%.
Plus, videos can replace repetitive tasks. For example, if you get the same questions from customers, you could create a FAQs video that addresses those and plop it on your product or services page. That video then answers the questions and moves more people to purchase because they feel confident that the product or service fits their needs.
Last thing I want to mention: while videos don’t have to take forever to create, they do take planning and strategic thought. You’re not going to simply press record and get something amazing. It just doesn’t happen that way. But neither does it happen with a blog post. For the best results, it needs to be part of a strategy (I can help you with that 😉) so it’s created thoughtfully.
Video affirmation if you tell yourself “videos aren’t worth the time”
🕵🏼♀️Questions that’ll help you reframe your inner critic’s perspective:
What would it look like if the effort of making videos was totally and completely worth it? What does success look like to you?
How much time will it really take to create a video? Comparatively, how much time have you already devoted to this thing, product, or service?
How else would you spend this time or your efforts?
What if videos attract a different audience, answer a question, or expand your market somehow?
