Instructional (or informational) videos are the content that so many customers and prospects are looking for and crave from brands. In fact, instructional content that’s under five minutes long “had two times the engagement of promotional content of the same length.” (Wistia, 2024 State of Video report). Read more here…

Having a sincere, authentic corporate culture video on your Careers page is one step towards a really welcoming page. Let’s talk more about the benefits here…

When you’re thinking about your blog and deciding which posts to enhance with a video, it can be easy to slip into feeling overwhelmed by decision fatigue. Whether you have lots of blog posts or just a few, not every post deserves a video companion.

So, how do you choose which blogs are best enhanced by adding video? Read on for more…

Reading a blog post can be tricky for some people. Make your blog posts more accessible and SEO-friendly (not to mention a number of other awesome benefits) by converting it into a blog-to-video!

I did a week of reading deprivation as part of a program and I dish my worries before going into it, the good stuff I learned, and the hard parts in this blog post.

The best collaborations feel easy and flow like water. That’s what my recent joint video effort with Rebecca Gilmore of Gilchek Creative felt like. And I’m sharing about it because I love collaborating with marketers.

Prepare for your time before the camera with this checklist so you get the best quality footage and audio for your effort.

Creating videos doesn’t have to be hard. Here are some examples to inspire you!

The first myth is “I don't know how to fit video into my marketing.” And this one falls flat for me because there are just so many ways to incorporate video into your marketing strategy.