Part 3: Anyone can do video marketing - yes, even you!

This is part of my series that stemmed from a recent webinar I did for the Fort Collins Internet Pros (FCIP) group.

How to create videos (the easy ways)

Transcript of the video:

Moving on to the second myth: “I know nothing about creating videos. It's too hard.”

Yes, it's hard, but it can also be easy. And no, this is not some Yoda BS.

Our smartphones make it a whole heck of a lot easier. You can basically record pretty much anything at any time on your phone, and it's going to look way better than ever before in history.

So take advantage of that!

And then there's also a lot of ways you can repurpose content. So like I showed you the example about photos in a montage video like Rebecca Gilmore and I did for the CodeGeek example. And then same thing with photos in that stop motion video of the eye mask.

So there are different ways to kind of combine photos into a video.

You can also do testimonial quotes as videos. And I have two examples. One is just a text example. Both of these are on social media. So here's the text example.

You can see it's pretty simple animation. It's just the text. She's got a gorgeous photo in the background. There's not a whole lot to it. And then she just layered the audio from Instagram.

Which is actually how I finish most of my Instagram reels is I just create it in CapCut, which I'll show you in a second. And then I just search for the audio [or music] that I want on Instagram. The other example I wanted to show you is this one, which is a video example.

This is just the template that they plugged in her video and then wrote the quote at the bottom. So there are lots of different ways.

I've also seen it where people just upload a video straight without any template around it, without any fancy graphics.

The more you get people saying good things about you, I don't care what format it is, it's going to be persuasive.

I think this adds a little extra something to have this lady talking about it.

Oh, I love this upcoming example. So my next inspiration for you is layering your favorite quotes or tips or tricks over like stock footage or B-roll environmental footage [like this example].

When you really look at it, you basically this is just like a tweet to video like I showed you earlier.

I mean, it made me stop - I took note and I saved the link for later. These types of videos can be very persuasive and very inspirational.

And then my last suggestion for repurposing content is to take a presentation or a webinar recording and cut it down into a series of short videos, which is what I will do with this recording and I'll use on my blog.

It's a great way to make sure that you're getting SEO value from your videos because you're using it in more than one place. And I can just transcribe the video and use that as my content as a transcript. So I effectively, besides creating this really long and intensive presentation with a whole lot of memes😉, I haven't had to do any additional writing.

So I think that that makes things a little bit easier and doubles your bang for the buck.

I put a list of video editing platforms that I've ever heard about or I've tried and enjoyed. I think these things are so personal, so you might hate Adobe Rush, but love Canva or you might love Reels editor. You might be the only person in the world who does but go for it. You do you. That's okay.

But they do have a learning curve. I use Premiere Pro for like my professional videos, but when I'm doing my social media videos for myself, I stick with CapCut because I just got used to it and I can't change now.

It does everything that I want it to. And if it doesn't, I do the video on Premiere Pro and take it up a notch. You can also just work with the videographer or like an extremely charming, funny video editing super hero. 😉

Two other things that are helpful. I want to mention a voice recorder app - those are great for getting audio or for getting voiceovers.

So if you're just doing like a photo montage, you can add your audio by just using the voice recorder on your phone.

And then Loom is another app that I've really enjoyed. they call it asynchronous video messages. I don't know that that totally explains the extent that you can use them. But for example, I really like them for messages to busy people who I know are not going to read my email.

That's where it's been really helpful. And people seem to be like “Whoa, what is this? Like, I've never gotten one of these before.”

And it's just me talking into my webcam. There's nothing special about me doing it. I'm not editing it, but it's just a very personal touch. And also you can do screen recordings with it as well.

So it has that little circle at the bottom where your face can be and then you can show your screen. So it's great for demos and it's super easy to do it that way. If you think that you will do a lot of demos, it could be a good platform to use.

Keep on reading for the final part of this series here.