Virtual Conference Videos, Ads, & Promotional Videos
A brand-new virtual conference, Beyond the Wound, about healing after religious trauma needed their pre-recorded interview videos edited for consistency and quality. Additionally, they also needed several promotional videos and video ads for social media. The conference had a lot to do with healing, community, and connection so we focused on using nature themes throughout the videos.
Recorded by a variety of hosts and interviewees on Zoom, 21 video interviews were set to be released in a staggered approach during the three weeks of the summit. This project required diligent project management and attention to detail so that all the videos were reviewed and edited with plenty of time for the organizers to upload it to their platform.
To establish cohesion throughout the interviews, I created an intro sequence using a template customized for each interview with the relevant info and sourced the music that suited the vibe of the event. I developed a custom outro sequence with subtle animation and contact info for each interviewee. The intro and outro also had different color themes and footage backgrounds for each week of the conference.
Each week of content had its own color theme and footage background.
Along with the interviews, the organizers requested a longer promotional video they could use on the homepage of their website and across social media (see below and on Instagram).
Promotional video for the Beyond the Wound Conference 2023
In addition, I came up with the concept, sourced the stock footage and music, and developed a custom template for the four social media video clips. It was important to keep them consistent in branding and style while also reflecting the central theme of the quote and/or the speakers’ individual personalities.
You can watch the clips here:
I then updated those clips into video ads by adding an intro graphic overlay and resizing to a 1:1 format that works better with video ads across social media platforms like Facebook, Instagram, and Twitter.
Two examples of those video ads can be seen here:
“It has been an absolute pleasure to work with Ayelet. We had a very large, ambitious project with a short timeline and Ayelet went above and beyond to meet our needs. From helping us hone our product image to last-minute revisions, her skill and dedication to our videos was an integral part in the success of our virtual summit.
Ayelet will be our first choice for video editing in the future, and we are looking forward to working with her again.”