Nonprofit Organization Volunteer Recruitment Video
Working with Dental Lifeline Network (DLN) was a fantastic way to help this nonprofit organization generate interest in its volunteer dentist program through a recruitment video to be used at offline events, regional meetings, and on social media. DLN coordinates a network of volunteer dentists and labs that donate comprehensive dental treatment to people with special needs (e.g. the elderly, those with disabilities, and people undergoing medical procedures).
I collaborated with videographer Emily Skeels to take care of the video shoot at a Denver-based dentist’s office with a dentist and two patients. DLN provided the script and creative direction via storyboard, and conducted the interview with the video shoot participants.
Once the video shoot was complete, Emily shared the files with me and I took it from there with the editing and color correction and grading through Adobe Premiere Pro and sourcing the music on Envato Elements.
In particular, the audio editing for this footage was tricky because the shoot was in an active dentist’s office. There were dental procedures going on in the background! After some careful audio/sound editing, the interviews came through crystal clear without distracting background noises.
I chose the music tracks to mark separate points in the video’s storyline. The first track was inspirational and heightened Sofie’s story. The second track was upbeat to underscore the fun, ease, and meaning that the volunteer dentist associates with DLN. It also highlighted the call to action at the end for volunteers to sign up.
The video turned out beautifully and is being used actively by the nonprofit organization.